Agency Elevate: standing out where it matters most

Project Overview

By generating greater brand awareness on realestate.com.au, an agency can reinforce the strength behind the agents who work there, and make sure they are front of mind for owners looking for an agency to partner with for property management. Greater visibility across the site in places where we know property owners frequent will drive an increase in seller and landlord leads, and play a key role in attracting new talent to the agency.

Project Outcome

Agency Elevate was created - a product for agencies increasing their visibility across multiple placements on realesate.com.au. This product was a key feature of a new subscription to monetise the agency marketplace. Within the first 3 months we had 1,100 customers signed up to the new Pro Subscription.

My Role

Working with a product manager, I led the creation and design of all features making up the new Agency Elevate product from discovery all the way through to build and launch in market.

I had to design features that had enough value for customers to pay for it, while also balancing the experience of our consumers (audience of realestate.com.au). Collaborating with customers and multiple teams across the business, I came up with a number of designs and additional features that agencies would love.